Corporate Identity | Website Development
CLIENT: SQUARETURN DEVELOPMENTS
DATE: JANUARY 2023
THE BRIEF:
A modern take on the local subsidiary of the multi- national Square Group. It was important to the team that we include some kind of icon or illustration that plays back to the name SquareTurn.
The corporate identity needed to include guidelines on apparel, corporate gifting and corporate stationary.
OUR OBJECTIVES:
We wanted to develop a colour palette that was mature, corporate and earthy.
The corporate identity document was aimed to provide an obvious direction for all branded activations and products going forward.
The website was designed to be visually appealing and easy to navigate.
THE OUTCOME
CORPORATE IDENTITY
An identity document was created to include the final logo design, primary and secondary logos, logo usage guidelines, a brand colour palette that was primarily focused on a deep navy, chino-inspired beige, and accents of gold, contrasted with a neutral stone grey and white.
WEBSITE
The website was built to include a clean, linear design, featured recent projects, and an interactive image slider that allows the viewer to engage on the page and switch from sketch to render.
SquareTurn CEO, Jean-Pierre Nortier, wanted the website to include particular quotes that aligned to the brand manifesto.
CORPORATE STATIONARY
Business cards, A4 folders and bespoke seasonal gift boxes were designed and manufactured with understated luxury in mind. We made sure that the products used had a satin tactile finish and sturdy thickness to provide a luxury finish.
