The Positive Informalities of Modern Life
The Positive Informalities of Modern Life Life is less formal. Thank God. A few mornings ago, I was getting dressed to head out to a content shoot. As I stood in front of the mirror to do my final checks before heading out, I remembered how wearing jeans to work a few...
Top 10 Tips for Creating Content
Have you ever sat in front of your computer, with your fingers ready on the keyboard but nothing, nothing comes to mind? You are just staring at your empty screen with a flickering cursor? Don’t worry, we have all been there, one too many times. Writing content is not...
Conversational Commerce
These are some of the conversations I've either overheard or been involved in lately: "If you're not selling via e-commerce, you're nuts! You've missed the bus." "Since lockdown, I spend my life on takealot.com. It's my new favorite place to shop" "Shopping online is...
The #1 aspect of digital marketing
What is content marketing?Content marketing is the core of inbound marketing. It is the visual and audio aspect of your brand that outlines your brand's voice, the look and feel of your brand, and most importantly, how your brand makes people feel. It uses content,...