Social Media Analytics, are a standard part of measuring your digital marketing ROI, yet they can still feel overwhelming, confusing, or way too complicated to effectively lead your strategy. But we’re here to tell you the ins and outs of this secret superpower that will revolutionise your online presence and leave you feeling inspired.

Just like Dorothy’s sparkling slippers in the Wizard of Oz, analytics can help you to get from A to B, but when you really know how to use them, they will open up a whole new world of magical insight.

Here are some of the key things we can unlock with social media analytics:

Competitor Analysis – embracing your inner James Bond

Imagine yourself as the famous 007, and embrace the power to spy on your competitor’s performance for valuable insights. Social media listening tools allow you to tune in to the digital gossip surrounding your brand and industry, but why stop there? Take it a step further by delving into competitor analytics.

By monitoring your competitors’ social media activities, you gain invaluable insights into their strategies, audience engagement, and content performance. This enables you to make data-driven decisions, learn from their successes and failures, and stay one step ahead in the game.

But this is not just scrolling through pages and deciding whether you think the brand is doing well or not. No, we are talking about the hardcore data and numbers. With the right tools, we are able to benchmark your brand against your competitors to see where you stand within the industry.

Our analytics software gives us access to:

• Compare your competitors number of fans/followers
• Monitor their growth percentage over a chosen time period
• Identify the most engaging posts within your industry and how they rank compared to yours and other competitors’
• The average engagement of each competitors page
• Share of voice split amongst competing pages
• Total number of interactions by brand
• Plus all of the above for your pages and posts

All of these metrics give us valuable insights into where you stand as well as where you could improve to become an industry leader.

Audience Analysis – Get to know thy audience, and thy audience shall follow:

Forget crystal balls, fortune tellers and tarot card readers. The real magic lies in understanding your audience. Social media analytics allow you to gain profound insights into who your followers are and what makes them tick. It’s like peering into their minds and discovering their deepest desires, hopes, and dreams. By having this knowledge, we create targeted content that resonates with them on a whole new level, creating a strong bond that turns casual onlookers into devoted fans and encourages brand loyalty.

With state-of-the-art tools, we are able to listen in on what a brand’s audience is saying about them and where they are speaking about them most. We are able to gain insight into valuable data such as:

• Brand sentiment
• The most relevant keywords associated with your brand
• The emotions your audience feels while speaking about your brand
• What other interests your audience has to help you target more accurately
• The types of topics that surround your brand

These insights help us better understand how your audience feels about your brand and helps to ensure your brand is seen in a positive light while we respond to any negative sentiments.

Metrics : The boring world of metrics:

Numbers, graphs, and metrics may seem intimidating at first, but fear not! They hold the power to elevate your social media presence to new heights. Dive into the rabbit hole of reach, engagement, conversion rates, and click-throughs. Unleash your inner Jedi, analysing the data and letting it guide you toward your ultimate digital destiny. Armed with this newfound knowledge, you’ll be equipped to make data-driven decisions, creating content that stands out, captivates, and converts.

By harnessing the power of social media data, you can assess the effectiveness and efficiency of your marketing efforts. Measure your ROI by assessing KPI metrics such as:

• Reach – total number of people who see your content
• Engagement – the number of people that interacted with your content, whether it was liking, commenting, sharing or saving your content
• Impressions – the number of times your content was displayed or seen, regardless if someone has seen the content before
• Follower growth – the number of followers gained over a certain period
• Click-through-rate – the percentage of followers that click on a call to action
• Cost-per-click – the amount it cost you per click through

By comparing these marketing efforts, you are able to gain valuable insights into the success and profitability of digital marketing strategies. This data-driven approach also helps us make informed decisions, optimise marketing campaigns and allocate resources effectively to maximise ROI.

From rags to riches – The ROI fairy tale:

Who doesn’t love a good fairy tale? Picture this:

Once upon a time, there was a business that started from humble beginnings, with a small social media presence, and one heck of a dream. Armed with the best weapon – social media analytics, you embark on a heroic quest. As you navigate the twists and turns of the digital world, you optimise your strategies, adapt to the ever-changing algorithms, and watch your engagement skyrocket. And then, like magic, you achieve the ultimate happy ending – Unlike most fairy tales, you don’t get the man, but you do get Return on Investment (ROI). Your hard work pays off, and your online presence becomes a catalyst for success.

They say “What gets measured, gets improved,” and this sentiment is true for social media. Tracking key metrics and understanding where you and your competitors are performing well helps guide you to improvement. Competitor analytics helps you benchmark your brand against those you meet in the boxing ring every day.

You may be thinking, where do I start?

Well, luckily your favourite pink agency has the tools to stalk your brand and your rivals, and to help you reach your goals, see where you stand in the industry and guide you to hold up the title belt at the end.

Don’t be scared to get in touch, and we will all live happily ever after 🙂