But does this mean you should invest in the growing platform, or do you stick to the good ol’ faithful – Facebook
Many will argue that Facebook is the way to go for businesses and brands wanting to reach a wide audience and engage with their customers. The question we have to ask with the new kid on the block is “Is this still the right approach?”
So which platform should you use? Which one reigns supreme?
Before we decide which platform wins the battle, let’s dive into what the differences between the two are:
The main difference between the two platforms is the type of content that users post. TikTok is all about short-form videos, where users record or upload funny or educational videos. The types of videos are generally lip-syncing to either a voice-over or song, comedy skits, dances, or ‘fails’.
Whereas, Facebook has everything. Whether it is pictures, videos, blogs, articles, quizzes, funny posts, challenges, memes, you name it, Facebook has it.
Facebook Ads are a really effective way for a more targeted approach as you can define the audience you are trying to reach based on a broad scope of demographics. These include aspects such as age, gender, location, education level as well as behavioural characteristics such as interests and hobbies. You are even able to be as detailed as their relationship status.
TikTok’s cost of advertising is much cheaper than that of Facebook and other social media platforms and while TikTok advertising also allows you to define your audience, it is not as in-depth as Facebook.