Logo Redesign | Website Design
CLIENT: HENRY FAGAN CONSULTING ENGINEERS & PROJECT MANAGERS
DATE: AUGUST 2023
THE BRIEF:
As the company changed course from a bespoke engineering firm to an international reaching consulting engineering and project management organisation, the new directors wanted to step out of the legacy branding and transform the branding to match it’s new scale.
“Given the incredible reputation and credibility of Henry Fagan over the last 38 years, we wanted to ensure that our refresh did not lose any of the attributes attached to the brand. The goal was to move the company branding to a contemporary style which also echoed our new mission, growth, and expansion of services.”
Lurendrin Naidoo – Operations Director
OUR OBJECTIVES:
When consulting with the client, we discussed how the business name Henry Fagan & Partners had created an identity that tied it to the original founders and didn’t necessarily emphasise the growth the business had recently undergone.
While the new, extended name “Henry Fagan Consulting Engineers & Project Managers” made it clear that the business had an expansion of services, it was definitely a bit lengthy on the tongue and in documents.
The goal was to reidentify “Henry Fagan” as an organisation rather than a founder lead agency; while upholding the incredible legacy that had been built up over the last 38 years. We chose to soften the focus on Consulting Engineers & Project Managers so that the emphasis was on the name and icon.
THE OUTCOME
“Being a Built Environment consultancy, marketing and branding is not typically within our wheelhouse; however, the team at Pink Soda came onboard and drove the process from start to finish in a very professional, collaborative, and enjoyable manner.
They provided expert guidance, effective communication and exceptional end products throughout the process and we are quite pleased with the results.”
Lurendrin Naidoo – Operations Director, Henry Fagan
66
INCREASE IN FOLLOWERS
118
ENGAGEMENT RATE INCREASE
31
INCREASED CLICKS