What is content marketing?
Content marketing is the core of inbound marketing. It is the visual and audio aspect of your brand that outlines your brand’s voice, the look and feel of your brand, and most importantly, how your brand makes people feel. It uses content, like images, videos, podcasts, blogs, white paper articles, infographics, and ebooks to educate people about your products or services and nudges them down the sales funnel.
Inbound marketing is a highly strategic method that acts like a magnetic force to drive people in. It creates an impression with your followers that prompts them to take action on their own. Examples include social media marketing, email marketing, influencer campaigns, blogs, SEO, and viral videos.
Outbound marketing is a more direct approach to bringing clients to you and initiating conversation. Examples include cold calling, trade shows, direct mails, TV commercials, radio ads, and telemarketing.
Which account would you rather buy from?
If both pages sold delicious, personalised cupcakes made by a highly skilled baker, would it matter what they said about their cupcakes if this was their content?
It’s easy to see how important it is to make sure that your content is professional, consistent, authentic, and beautiful to captivate the right audience and keep them loyal.
Whether you’re focusing on B2B or B2C, how you come across at every touchpoint is essential to make sure your brand looks professional and trustworthy.
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