These are some of the conversations I’ve either overheard or been involved in lately:
- “If you’re not selling via e-commerce, you’re nuts! You’ve missed the bus.”
- “Since lockdown, I spend my life on takealot.com. It’s my new favorite place to shop”
- “Shopping online is so much more convenient, I’m not sure I’ll ever go back to shopping in a mall.”
- “I love the way websites suggest other items for me depending on what I’ve bought.”
- “I hate the way I’m retargeted online. I’m sick to death of AI telling me what to buy.”
- “I miss shopping with my friends.”
- “I need to experience what I buy, I like to try on, feel and get my friends opinions on what I buy. I just don’t get the same from shopping online.”
What’s the consensus?
Yes, it’s a total mixed basket of opinions. Adapting to changes in the world happens in waves. The companies and entrepreneurs who adapt early, take the biggest risks but often reap the biggest rewards by listening and understanding what it is that their clients want and how their needs are changing. They act quickly to develop a solution to new problems that may not have even surfaced yet.
Slowly but surely the news spreads and the idea starts to permeate the brains of other individuals, in waves, who are then further split into two categories: The Trend Followers – “I think they’re on to something here” (rather late than never) and those who resist the change and often are left with a failing market and no clue as to why. – “But it’s always worked for us?!”