Content creation | Social media marketing
CLIENT: Wonderbag
DATE: 30 October 2023 – 31 January 2024
ABOUT THE CLIENT:
Handmade in South Africa, the Wonderbag is a simple, but revolutionary, non-electric slow cooker.
After bringing a pot of food to the boil and placing it in a Wonderbag, the food will continue cooking for up to eight hours without any additional energy source.
No battery, plug or fuel required – just simple heat retention technology.
OUR OBJECTIVES:
- Increase sign-ups to the Recipe For Change Project.
- Educate the audience about the benefits of a Wonderbag, including: saving time spent in the kitchen or around the fire, reducing energy costs, and keeping children safe.
- Get subsidised bags into outlying areas.
THE BRIEF:
Wonderbag was running an initiative called “Recipe For Change”, intending to get as many Wonderbags into rural areas as possible, as a way to help people in need, reduce the risk of indoor air pollution, burns, and carbon emissions from open-fire cooking.
Since digital platforms are not widely used in rural areas, we needed to find a way to send the message “home”. Targeting the younger, city working generation, whose families still live on outlying rural farms, we wanted to tell the heart-warming festive season story that isn’t often highlighted.
Where are you going this December?
“I’m going home.”
THE OUTCOME
ABOUT THE PROJECT:
Going Home With Wonderbag documentary is a heartwarming tale of surprise and community involvement. The project documents a real, South African women and her journey home, where she reconnected with her loved ones and introduced the Wonderbag, a revolutionary cooking device that will change lives.
The video was shared on multiple social media platforms and boosted through PR efforts to educate the audience about the Recipe For Change (RFC) project and encourage them to contribute to the initiative.
Viewers were encouraged to share their own “Going Home” stories, purchase a bag for someone at home or for themselves, and join the RFC project.
FACEBOOK RESULTS
2.24
IMPRESSIONS
20
AVG DAILY REACH
50
LINK CLICKS
7
SIGN-UPS
INSTAGRAM RESULTS
+
+142
FOLLOWERS
+
+542
AVG REACH
+
+166
ENGAGEMENTS
RESHARES
WHAT WE HAVE ACHIEVED
By introducing Wonderbags to numerous homes through the Going Home With Wonderbag campaign and the Recipe For Change initiative, we have helped families save energy and cook delicious meals quickly.
Our impressive reach has allowed us to share this fantastic product with even more people.
This campaign grossly increased both brand awareness and education on the product and initiative.
We are thrilled to continue our mission of positively impacting the world and improving the lives of those around us, alongside Wonderbag.
