GOING HOME WITH WONDERBAG

Content creation | Social media marketing

CLIENT: WONDERBAG

DATE: 30 OCTOBER 2023 – 31 JANUARY 2024

THE BRIEF:

Wonderbag was running an initiative to get as many Wonderbags into rural areas as possible, as a way to help people in need, reduce the risk of indoor air pollution, burns, and carbon emissions from open fire cooking.

Since digital platforms are not widely used in rural areas, we needed to find a way to send the messsage “home”. Targeting the younger, city working generation, whose families still live on outlying farms, we wanted to tell the heart-warming festive season story that isn’t often highlighted. Where are you going this December? “I’m going home.”

OUR OBJECTIVES:

  1. Increase sign-ups to the Recipe For Change Project.
  2. Educate the audience about the benefits Wonderbag offers in saving time spent in the kitchen or around the fire, reducing energy costs, and keeping children safe.
  3. Get subsidised bags into outlying areas.

THE OUTCOME

ABOUT THE PROJECT:

Going Home With Wonderbag documentary is a heartwarming tale of surprise and community involvement. The project documents a real, South African women and her journey home, where she reconnected with her loved ones and introduced the Wonderbag, a revolutionary cooking device that will change lives.

The video was shared on multiple social media platforms and boosted through PR efforts to educate the audience about the Recipe For Change (RFC) project and encourage them to contribute to the initiative.

Viewers were encouraged to share their own “Going Home” stories, purchase a bag for someone at home or for themselves, and join the RFC project.

FACEBOOK RESULTS

Wonderbag Going Home Project Page - Facebook Results

2.24

IMPRESSIONS

20

AVG DAILY REACH

50

LINK CLICKS

7

SIGN-UPS

INSTAGRAM RESULTS

Wonderbag Going Home Project Page - Instagram Results

+

+142

FOLLOWERS

+

+542

AVG REACH

+

+166

ENGAGEMENTS

COMMUNITY RADIO FEATURES

RESHARES

Wonderbag Going Home Project Page Reshares

WHAT WE HAVE ACHIEVED

By introducing Wonderbags to numerous homes through the Going Home With Wonderbag campaign and the Recipe For Change initiative, we have helped families save energy and cook delicious meals quickly. Our impressive reach has allowed us to share this fantastic product with even more people. We are thrilled to continue our mission of positively impacting the world and improving the lives of those around us.

PHOTO CONTENT